As a PR and marketing professionals, email lists are essential to providing information to target markets and audiences. Information such as artist releases, music events, and other special announcements can reach individuals outside a current sphere of influence.
The problem is making sure that you have a quality list of email addresses. You want to have the email addresses of tastemakers and those who will not only engage but forward the information along.
According to David M. Ross, Nashville journalist and music industry vetera, content quality trumps quantity. Ross is using his experience with digital marketing to provide a guidebook that will assist small business owners with digital marketing techniques. The book, The Secrets of the List, gives an overview of his Facebook, twitter, and email can be used to effectively market and reach audiences.
More information can be found at the book website www.secretofthelist.com.